It has long been said that email marketing is the most cost-efficient method of digital marketing. This is because the costs associated with email marketing lie almost completely in three points: list acquisition, cost of email hosting and tools, and composition costs. After you get past the first point, scaling an email marketing campaign comes at virtually zero marginal cost: … [Read more...]
How Digital Marketing Evolved Through The Years
Marketing has come a long way, soon any form of print advertisements may become obsolete and inefficient. There have been advancements in mass media that it’s not as simple as awareness anymore, consumers are getting smarter and they want more than just a gimmick. It was once as simple as eye catching ads and catchy titles now it’s more about personalized searches and a need … [Read more...]