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Email Marketing vs. Push Notifications

Email Marketing vs. Push Notifications

by Khirol HazwanJune 9, 2017

It has long been said that email marketing is the most cost-efficient method of digital marketing. This is because the costs associated with email marketing lie almost completely in three points: list acquisition, cost of email hosting and tools, and composition costs. After you get past the first point, scaling an email marketing campaign comes at virtually zero marginal cost: it costs just as much to market to a list of 100 contacts as it does to market to a list of 10,000 contacts.

However, there is now another marketing method that has the potential to be even more cost-effective than email, and that is push notifications.

Push notifications are messages that a mobile app can send to the main message center of people’s mobile phones even when they are not using the app. Anyone who has ever used the Starbucks mobile app knows what this looks like.

Benefits Over Email

There are at least five things about push notifications that make them even more powerful than emails as a marketing channel:

Interruption Value

One of the most important things that any marketing campaign needs to do is interrupt the viewer’s daily routine and thought processes. You are asking people to make a decision that departs from the plan of their lives. You are asking them to, essentially, take a risk on you. It is a risk because they do not absolutely know that the value you deliver will truly be worth what they will pay you.

Push notifications interrupt more effectively than emails because they go directly to the main message center of the user’s mobile device. The notification is usually accompanied by a sound of some sort, and it is highly visible and prominent whenever the user goes to do anything on his or her phone. It remains there until it is actively tapped or dismissed.

Compare this to emails, which may go to the junk folder or, in the case of Gmail, the “Promotions” tab. And even when they do show up in the main inbox folder, they are often accompanied by various other emails from other sources and are therefore easy to ignore.

A Mobile Focus

Everything is going mobile now. Google has adopted a mobile-first mentality. Mobile searches are exceeding desktop searches. People live on their phones. They also spend the majority of their time on phones using mobile apps rather than web browsers. A marketing strategy that does not take mobile outreach into account is an outdated strategy.

Facilitation of E-Commerce

Marketers who use custom mobile apps to send out push notifications can tie those push notifications to an online ordering platform within the app that can have the user’s pre-saved information there already. Tapping the push notification can take the app user directly to a screen that is already populated with both the specifics of the given offer and the user’s payment information. Making purchasing easy in this way significantly increases the conversion rate of marketing messages.


Email marketers can set their emails to go out at a specific time in the future. This can be done with push notifications as well. In addition to that, though, marketers can set push notifications to go out only to app users within a specific geographical area. This can be done either by defining a specific point and putting a radius around that point or by defining multiple points on a map to create a polygon.

Geofencing is beneficial for a few reasons. First, it allows you to make offers specific to certain areas or regions. This is particularly useful if you are doing marketing for a business with multiple locations and you want to be able to make different offers by location. Second, it allows you to encourage impulse purchases. For example, you can set an offer to go out between the hours of 11:00 and 1:00 on Monday through Wednesday within a short radius of a restaurant. This push notification can say something like: Come in for lunch today and get a free dessert! People may see it while driving by the location, and since they are already right there, they will have a high tendency of reacting to it and coming in.


Community Building

Unlike an email list or a website, an app that uses push notifications has a high capability of helping to build a sense of community among customers. Combined with other app features such as an event list and message boards, push notifications can help to build massive network effects, turning coffeehouses into artist colonies and average nightclubs into bustling nightclubs. Rather than simply receiving messages, app users are being engaged in multiple interlocking ways – and permitted to reach out and engage with others through the same app.

As an example, if you have a live musical performance occurring at your place of business, you can set push notifications to go out to app users who are in the vicinity. People who frequently respond to similar event notifications will begin to build strong relationships with each other, and this will lead to more business as network effects bring them back to the location again and again.

The Catch?

There is a catch to push notifications, though. Just as the catch with email marketing is that you need to build a strong and legitimate mailing list, the catch with an app is that you need to get subscribers to download and install the app. As with email marketing, though, you can do this by driving traffic to landing pages where people can download your app. The methods of doing this are basically the same methods that apply to email marketing: PPC ads, Facebook posts, and the main button on your Facebook page. You can even send a blast out to your existing email list, as downloading your app will help your contacts to ascend to a higher level of engagement.

Another catch is the question of cost. It is a relatively simple and cheap thing to set up an email marketing campaign through MailChimp or the like, but a custom mobile app can easily cost tens of thousands of dollars to develop. Once this hurdle has been crossed, however, the marketing potential that a custom-branded app brings to a business is incredible.


Ronald Kimmons is the founder of Wingfire Social and Veritas Mobile Solutions. On a limited basis, he is now offering custom-built apps – a $15,000 value – to select business owners FOR FREE. To see if you qualify, click here and schedule a free strategy session

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Why You Should Never Pay for Links

Why You Should Never Pay for Links

by Khirol HazwanFebruary 23, 2017

Why You Should Never Pay for Links

Links are essential to any efforts for a company to practice SEO. The Philippineshave many businesses trying to figure out how to approach their own SEO efforts and the discussion on paid links begin. Some people offer paid links and at varying prices, these people usually have claims that they are web masters of multiple websites and can use this as a way to build links. One problem is that Google is opposed to this, this is a form of web spam and Google is taking measures to stop this.

It is Frowned Upon by Google

As already stated Google isn’t too happy with this method, this type of web spamming is also known as Google Bombing. This type of spam creates problems for Google, they want to be able to provide users with the best possible results when they search and sometimes spamming links to rank a website interferes with that. That’s why they invest efforts into counteracting these paid links.

You Cannot Hide It

Anyone with link tools and a basic idea of link building can not only track different links but identify paid links at a glance. Imagine Google, these are professionals of course they can identify paid links and non-quality links when they see it. Even if creating back links gets more creative Google will adapt in a way that you won’t be able

Why You Should Never Pay for Links  2

Adverse effects on your Website

If your website is linked to a lot of spam sites for the sake of links, by association your website will be considered as a spam site as well. This means that Google will not consider it as a viable source of quality content and your efforts to rank it may be for nothing. End of the day you may have a lot more cleaning to do and it will end up costing you more.

It’s not the Only Thing That Matters

Links may be important in ranking your website but it is not the only thing that matters. There are other factors that Google takes note of like your brand image, website performance and quality of content. Imagine the money that you spend can be used to improve these other aspects of your SEO strategy.

More Sustainable alternatives

As tempting as it is to used paid links and feel like you are investing in a long term plan for your website that is not the case. Once Google finds out, not if, they will recognize your website as a spam site and to be able to shake that recognition off means even more work and time spent. You’ll be back to square one in no time at all. An organic approach to links is the most sustainable option to go with, it will last longer and won’t garner you any negative reputation.

Paid links are never an option especially if you want your website to rank not just today but for a long period of time. There is no shortcuts when it comes to ranking, once you do invest time into ranking organically you will be thankful you did not pay for any links.

About the Author:

Laurel SantosLaurel Santos may be a 24 year old adult but at her core she is just a little girl full of wonder. She lives in the city and works as a freelance photographer in the Philippines. She manages a small pet shop inside her village. She has a big heart for animals, especially stray dogs. She is an avid travellerbecause she believes that life is not lived within the borders of your own home.  Despite her busy schedule she always finds time to do one thing that she is very passionate about and that is writing

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Converting Your Home into a Business

Converting Your Home into a Business

by Khirol HazwanJanuary 26, 2017

Converting Your Home into a Business

Home is a place you can easily find some peace and quiet. It is a place where you can easily forget your woes and worries so you can finally rest your head after working hard all day long. It is somewhere you can simply be.

However, did you know that it can also become a place where you can get some extra income? You read that right; home can certainly be your very own goldmine. In fact, there are several possibilities in which you can convert your Tagaytay homes for saleinto something very profitable. Here are a few examples:


Rent out a room

One of the easiest way you can get some extra income from you own place of dwelling is to rent out one of your rooms. This is especially ideal if you have some spaces to spare in your homes. Don’t let them go to waste and go hang a sign saying you are looking for a tenant. You can provide them with rules and regulations so that you can easily co-habit in the place together.


Turn a spare room into a boutique hotel

It is completely understandable if you are uncomfortable with the idea of living with a stranger for a long period of time. But if you are still interested in utilizing your spare rooms this way, then you should turn them into boutique hotel rooms that you can rent out to tourists visiting only for a short time. You can advertise your rooms to potential visitors in websites like Airbnb.

Rent out your garage

Now, if the idea of sharing your living space with strangers for long or short term is still not appealing to you. You can consider renting out your storage spaces such as your garage. This is very idyllic for those who do not have cars of their own but have garages in their homes. Or even if you just have extra garage space; you can rent them all out to people who need a place where they can park their cars and/or store their stuff.


Create a movie set

You can also earn extra money by turning your home into a movie set. It does not have to be your entire house; you can choose to turn just one of your rooms in the house. Or if you want, you can also turn your porch or your garden into a movie set that will surely attract filmmakers. Keep in mind that it could also be used in TV shows, commercials, photo shoots, etc. Make the set as lively and quirky as you can in order to attract film crews.


Grow your own organic garden

Another business worth getting into is growing your own organic garden. People these days are so health conscious that they want everything they eat to be organic. You can utilize this market right now by growing fresh produce in season. Try not to use pesticides in your garden as much as possible, so you can brag about growing fruits and vegetables that are safe and chemical-free.

There are many more possibilities out there that can turn your home into a blooming business. Try out whatever works for you and be patient. Remember that success takes time!


About the Author

Laurel SantosLaurel Santos is a 24 year old grown up woman whose kid at heart. She lives in the city and works as a freelance photographer. She also manages a small pet shop inside their village. She loves traveling so much because she believes that one should not just die staying in without exploring the world.  She got a big heart for animals especially those stray dogs. Despite her busy schedule she always finds time to do one thing that she is very passionate about which is writing.

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Will There Be a Boom for The BPO Industry This 2017?

Will There Be a Boom for The BPO Industry This 2017?

by Khirol HazwanJanuary 20, 2017

Different outsourcing services providers in the Philippines have come a long way since its beginnings in 1992. The business process outsourcing (BPO) industry is one of the successful and fastest growing sectors in the country today. Will it maintain its success and surpass its growth this year? Here are some of the reasons why the BPO industry will still be in its full blast this 2017.

The Construction of Business Hubs

The rise of the different business hubs were seen in places, such as Manila, Cebu City, and Davao City. Apart from these cities, construction of the different business hubs outside of Metro Manila is ongoing to attract more investors and multinational companies to put up their enterprise within the country. Iloilo City, Baguio City, and Bacolod City are some of the new BPO destinations in the country. These cities are predicted to be the next-wave cities that will accommodate and support the massive growth of the BPO industry.


BPO Revenues Will Overtake OFW Remittances

The BPO industry has more than one million workers and it is continually growing every day. If the growth of the workforce remains, the BPO industry can overtake the income of the OFW’s in 2017.

According to Jose Mari Mercado, president of the Information Technology-Business Process Outsourcing (IT-BPO), the growth of the OFW contribution was seen at 6% every year while the BPO industry is growing by 15% to 18% per year. With this, the BPO sector has a promising growth locally and globally. By the end of 2017, the BPO industry can earn about $18.9 billion.


Lower Labor and Operational Costs

Philippines has low cost of living compared to other Asian countries. With this, many multinational companies, such as in the US chooses Philippines to set up their company in the country to provide millions of jobs to the Filipino. Moreover, the typical wage in the country is about 75% lower than in the US, making both labor and operational expenses of the BPO companies lower than in other countries.

Skilled and Young Workforce

The BPO industry would never be as successful as it is without its one million skilled and talented employees. BPO employees are known for their patience in handling various customers, exceptional work ethic, and excellent English-speaking skills.  Many Filipinos have the outstanding capability and talent needed in the BPO industry. Hence, it engages more multinational companies to expand their different services all over the country.

Support from the Philippine Government

Over the years, one of the main reasons behind the massive growth of the BPO industry is the full support of the government to their mission and vision. The Philippine government provides enough support and technological needs and training to make the BPO industry efficient and enormous sector.

Outsourcing definitely revolutionized how different businesses operate today.  The BPO industry is considered as the one of the most dynamic in the Philippines, with its more than one million people working for the sector. And with more BPO companies will arrive in the coming years, the country will definitely experience economic growth and success.      

About the author:

Jeric is a freelance writer that features food, lifestyle, travel, DIY subjects, and nature. He is an adventurer, taking on the world and everything it has to offer, may it be the good and the bad. He also has a weird love for reggae and sharks. See: Reggae Shark

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3 Modern Digital Trends You Can Try

3 Modern Digital Trends You Can Try

by Khirol HazwanJanuary 3, 2017

The way people communicate has changed over the years. With the advent of technology, people can now send and receive messages to other people, regardless of their location and time zone. This radical shift is also evident in the business sector. Many entrepreneurs have already changed the way they market their products or services.

In the Philippines, whether it is AMP or SEO, entrepreneurs and marketers have already integrated such reliable techniques to build a credible online brand. Several emerging trends are being utilized by various entrepreneurs in order to be relevant and get potential consumer’s attention.

Here are some of the digital marketing trends you should try to build a reputable brand identity in the online community and create a loyal consumer base.

3 Modern Digital Trends You Can Try

Get Started with Accelerated Mobile Pages (AMP)

Have you ever experience loading a sluggish website? Loading slow website is one of the many problems of mobile marketers. That is why AMP is designed to create fast-loading mobile web pages.

Accelerated Mobile Pages or AMP is an easy open-source coding system designed for publishers and mobile marketers. The goal of this open-source framework is to aid publishers and mobile marketers to conveniently load their website as quickly as possible in a certain mobile device.

With the incredible growth of consumer mobile usage, using AMP will change the viewing experience of your mobile visitors. Moreover, using AMP is certainly beneficial to your website especially when you want to optimized your page for mobile. Hence, utilizing it will definitely improve the user experience of your website’s mobile visitor.

Content Marketing

Many people rely on other customer’s reviews or testimonies before buying or trying a certain product or service. Investing in content marketers will definitely boost your company’s sales and allows you to create a good reputation in your respective industry. A compelling content is a strong weapon in increasing brand awareness.

Content marketing works by publishing a credible and compelling content to your website. Credible content may come in the forms of articles, infographics, or informative guides that will definitely draw your potential consumers to your website.

Video Marketing

Every single day, views on video platforms, such as Facebook and YouTube keeps on growing and growing and it is no wonder that video marketing will be the next big thing.

As a marketer, you should develop a creative and appealing story for a video content. Most people prefer to view engaging and inspiring videos. Apart from appealing content, make sure that your video content sends the right message to your potential viewers.

Marketing is considered as one of the building blocks of a business. As an entrepreneur, you should know how to market your product or business properly. An impressive marketing strategy will definitely increase brand awareness, thus creating a rapid growth in the company’s sales. It is also an avenue to educate your potential consumers on what your company has to offer.

Since almost everything now goes online, opting for digital marketing will surely generate sales and increase the traffic to your website. Make sure to utilize a specific digital marketing trend that suits your business and benefit your potential consumers as well.

 About the Author:

Justin is a digital marketing specialist for SEO in the Philippines. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write about different topics and blog during his free time while watching anime and TV series. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.

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How to Improve your Online Customer Service

How to Improve your Online Customer Service

by Khirol HazwanDecember 16, 2016

Customer service has been a crucial part of many businesses, it is a means of communication for the company to the customers, some companies hold customer service at such a high pedestal that their reputation is based on this. Some people build their image of the company on how well they execute their customer service practices. Good customer service also assures that the company has an opportunity to build better relationships with the customer. Better relationships can lead to more business done with the same customers and even spread your brand through word of mouth.

customer service

Be Approachable

You want to have open communication channels, may it be through e-mail or the phone, you have to practice having an open line that your customers can easily access. Most websites have a section in their site that contains details on how to contact them. Some even have a page where you can write down any queries and leave your email address so that the company can email you a reply.

Prompt Replies

Once the customer contacts you, make it your priority to reply as soon as possible. If you are contacted through email, make sure that you reply quickly because that means the customer visited your website and is currently online so you should capitalize on the opportunity. If you are called by the customer it’s best to answer the phone immediately as well. Phone calls is still the best mode of communication because it is instant, you can converse real time and clarify everything right there and then. If a customer’s inquiries are urgent they will surely give you a call so be sure to answer and show the same urgency.

Detailed Responses

The last thing a customer wants when contacting a company because of inquiries is to be left with more questions than answers. When tackling a customer’s queries and concerns make sure that you reply with detail so that the customer has a full understanding of your reply and make sure that they have all the information they are looking for. If there are points in the message that you are not sure of, clarify it with the customer and never assume. If you end up assuming you might supply the customer with false information.


Adjust to the Customer

Keep in mind that customers are all different, each one wants to be treated differently and has different wants and needs. You as the service provider should be the one to adjust to the customer. Personalize your service based on the customer and what they need, show them that you are heavily invested in their inquiries. It is your job to prove that you are both working towards the same goal, by doing this you are supporting your claim that you want to help them and they in turn will be more cooperative to the processes you have to go through.

In the end you are a service provider, and service providers aim to please the customer with the best of their abilities.  That’s why a lot of companies invest in outsourcing call centers in the Philippines so that they can get specialized services just for the customers. Good customer service is definitely key in building a brand so don’t overlook it.

About the Author:

Carl Padilla

A lad who enjoys foodies, technologies, lifestyle, and adventures. I write to inspire and encourage. I enjoy and live every moment because laughter is timeless, imagination has no age, and dreams are forever.

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How Digital Marketing Evolved Through The Years

How Digital Marketing Evolved Through The Years

by Khirol HazwanDecember 13, 2016

Marketing has come a long way, soon any form of print advertisements may become obsolete and inefficient. There have been advancements in mass media that it’s not as simple as awareness anymore, consumers are getting smarter and they want more than just a gimmick. It was once as simple as eye catching ads and catchy titles now it’s more about personalized searches and a need for semantic tagging services. The evolution is not only consistent but progressing at a staggering rate and you shouldn’t be surprised if by tomorrow there’s a new form of marketing.

How Digital Marketing Evolved Through The Years

Traditional Methods

The earliest form of any form of mass communication dates back to the 1450s with the printing press. It soon gained traction and by the 1730s you can see the rise of magazines and the pages of advertisements that come with it. By the early 1900s advertising once again has evolved, you now can see and hear advertisement. Television and radio advertising were the popular choice and at the time it was the most effective way to reach the public. For a few years these were the main modes of marketing and the purpose was to give the audience enough information on the products or services to get them interested and visit their stores or contact them for more.

Digital Marketing’s Beginnings

The term digital marketing was first used in 1990 along with the first search engine named Archie. The public now had access to more information on the web and in a few years advertisements are online as well as clickable banners. When clicked these banners will send the user to another site to provide them more information. Soon after other small search engines also joined the search engine movement and the ability to do transactions online have also developed. The biggest leap towards digital marketing was made in the 2000s, social media platforms such as LinkedIn, MySpace, Twitter, Tumblr, YouTube and Facebook launches. This also marks the time when Google is established.

Utilization and Continuous Refining of Digital Marketing

The smaller search engines are gone by this time and Google has taken over the industry. They set themselves apart from the other search engines by providing quality results for users. Search engines have started to use algorithms to rank results. Ultimately this aims to study the users search options and provide the best matched results. Social media have also been on the rise at this point, companies are starting to utilize it knowing that this is the next big platform for advertisements. Overall companies are doing this to have a more personal relationship with its audience at the same time give all the information they need. SEO marketing has also become a useful tool, making use of keywords and quality content to reach the users.

Marketing will forever be changing and evolving, there will be new platforms and strategies to use. The challenge is to keep up and predict these trends because at a blink of an eye you could get left behind.

About the Author:

Justin is a digital marketing specialist for SEO in the Philippines. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write about different topics and blog during his free time while watching anime and TV series. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.

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Outsourcing in 2016: Is It Still The Best Solution?

Outsourcing in 2016: Is It Still The Best Solution?

by Khirol HazwanOctober 26, 2016

Companies that specialize in outsourcing services provider enables their company to be exposed to several networks and connections all around the world. Outsourcing is known to most people as a kind of job elimination to cost cut customer service. In this time of year, is outsourcing still considered a recommended solution?



Common types of jobs

Certain organizations, businesses, and companies out there outsource key roles for specified reasons. One of the many factors is cost savings then putting these employees with those areas at risk. However, with any kind of job out there, if given with the proper outsourcing and partnership, the people would be taken care of and given with possible great opportunities. Accountancy, Information Technology, Medicine, Customer Service, Science, and so much more are a number of common jobs out there.


 Make it bigger

Increase the network of outsourcing through creating more job possibilities for people to make the company grow. Internal support is one of the most required characteristics to have in any company out there, so build trust amongst your employees and show them their value. Growth in one team is fairly important to build an established and worthy connection.


Become truly efficient

One of the most efficient things to do is save money in an ideal way. Outsourcing is supposed to make effectively, so smart companies maximize the use of outsourcing in order to create a plan by reinvesting in areas through expanding and creating more job opportunities. It’s fairly important to generate savings so the company us able to reinvest in significant matters.


Adds up productivity

Outsourcing is a recommended solution to issues as it increases productivity. Outsourcing requires you to exactly know the things needed to be done. Adjusting time to finish all the tasks is crucial to ensure productivity. Even though multitasking is a helpful skill, sometimes it’s hard to focus from one work to another so finishing one task to another should be practiced by most employees who want to ensure a job well done in outsourcing companies.


Development of service providers

Now in this digital age, the use of gadgets and internet has become a key factor in our lives already. Many opt to look for BPS, ITO, and cloud service providers for their digital businesses or use it to develop their businesses too. Surely, service providers play an important role by contributing to the products and services in these kinds of companies.

Other things to remember when it comes to outsourcing are how it shows employees to be exactly know what they need to do and builds their overall character for the better. Some of the essential contribution of outsourcing is that it saves money, creates better deadlines, and increases the productivity of the people in the company. Once you encounter the possibility of doing outsourcing, try not to hesitate or doubt anymore because it surely will be a great choice especially now in our modern era, outsourcing is guaranteed to become a right option.


 About the Author:


Justin is a digital marketing specialist for SEO in the Philippines. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write and blog during his free time while watching anime and TV series. Usually goes out just to play Pokemon Go. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.


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How To Handle An Angry Client

How To Handle An Angry Client

by Khirol HazwanOctober 2, 2016


Businesses, companies, and even metadata management services are dealing with different challenges every day. This ranges from problems when it comes to their goods and products, as well as talking and interacting with irate customers.

But not everyone in the company has to be affected by the stress that comes to communicating with angry clients, especially when the people who are supposed to deal with them first and foremost, such as customer representatives, have been trained properly on handling such situations.

If you are a call centre agent or planning to be one, then this article would be able to help you manage furious customers.

Do Not Argue Back

It would do you well to remember that the phrase, “fight fire with fire” is an ineffective way to deal with irate customers. Arguing back to the client will not resolve the problem they have contacted you about; it is more likely that you will be creating more difficulties for you and the company you work for.

You need to work at being the better person. Instead of getting upset over the things your customer had told you about (especially when they get personal), ask them appropriately to calm down and let them know that you are trying to help them.

Be Patient

Every customer’s experience is unique so you have to keep in mind that some angry clienteles may take longer than others when it comes to calming down. You should never rush them just because you have more customers to help out.

Be sure that you stay in control of your conversations whether through phone calls or via online chat; work on directing each one into a happy resolution.

Genuinely Apologize

It is important to realize that clients have the right to feel anger and frustration when they felt like they have been wronged when it comes to purchasing a business’ goods and services. It is only fair for you to know how to apologize during your discussion.

There are cases when the customer just wants a sincere sorry from you and the company to calm down; just remember that you have to do it without losing your cool in order to resolve the whole situation.

Solve the Problem

Once the customer finds their cool, it is better for you to start gathering facts and start asking questions when it comes to the problem they have called about in the first place. Both of you will have to work together in order to find a resolution.

Keep in mind that what you both agree in at the end is satisfactory and fair. You would not want to overcompensate them for their complaint.

Do Not Take It Personally

Long-time customer representatives would understand that it is never a good idea for you to take what callers had said at face value. Do not forget that the customer’s problem lies with the company or its products and services and not with you yourself.

Make sure to end the call or the chat on a happy note and let go of the frustration you feel towards the irate customer. It is better to relieve your stress instead of keeping it boiling inside of you.

It is never easy to deal with angry clients no matter what their reasons are for being irate but you need to keep a compose and calm persona all throughout to be considered a professional at what you do.


About the Author:

authorimage_justinestorJustin is a digital marketing specialist in the Philippines. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write and blog during his free time while watching anime and TV series. Usually goes out just to play Pokemon Go. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.

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8 Reasons Why SEO is Still Relevant Today

8 Reasons Why SEO is Still Relevant Today

by Khirol HazwanSeptember 17, 2016

Companies are getting interested in the SEO the Philippines. A reason behind that is they want to be on the first page. They want to be the first result, not the competition. Investing in SEO means that their company and brand is getting exposure 24/7, even if there isn’t anyone awake. This makes sure that they gain new customers all the time. Some people don’t believe in it, but here are a few reasons to change their mind and yours.

SEO can give users a good experience when visiting your site, and this can make them tell others about your brand. What SEO does is it provides users and potential customers a fast and friendly experience. Search engines give the user what they want and you get customers. When a visitor is happy with what they see, they will surely return.

SEO widens the reach of your brand. If a user searches for a term looking for a specific result and he gets the exact thing he’s looking for, then it means your brand and the search engine is good. Because of this, he’ll be inclined to tell his friends what he’s found, whether in person or on social media such as Facebook or Twitter. He’ll share with them the link if he decides to send it through social media, giving you more traffic and more potential customers. If they find your brand is good enough, then you get more people show up at your shop.

With SEO, there is no need for all that fancy marketing. When someone searches for a specific thing, it means they already know about it and they want a specific result. If they see what they’re looking for or what they want to see on the top five results in the first page, then you’ve got yourself a potential customer! Now all you have to do is convince them that you’re a good enough brand for them, which is also half of the battle. You do that when they visit your site, and that’s what SEO does, too, they give potential customers the best and friendliest experience possible when they use your site.

SEO enforces brand awareness. People trust search results. If someone searches for something, say, cookies, and a bakery or a pastry shop called Martha’s Cookies show up at number 1, then Martha’s Cookies has the best cookies in town. But before they believe that, they’re going to have to click on some other links or bookmark Martha’s Cookies site. If the said brand shows up several more times as they conduct a more thorough search, they might have already clicked on their site and have made a decision whether or not to go try Martha’s Cookies.

SEO can give you information about your customers. Well, not literally, but the analytics can help you see where your customers are coming from if they’ve been visiting your website, what time of the day they’re visiting and what days, and even how much time they’ve spent on your website. When you get to know your customers better, you’ll know how to serve them better, which means you’ll get an even higher return on your investments.

SEO can be a big help to companies who want to look into the behavior of their customers as this can help them serve them better. This can also help them spread awareness of their brand to get noticed, and getting noticed means getting visitors, and getting visitors mean they’ll get sales!

About the Author:


Justin is a digital marketing specialist for SEO in the Philippines. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write and blog during his free time while watching anime and TV series. Usually goes out just to play Pokemon Go. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.

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